** FOR IMMEDIATE RELEASE **
OCTOBER 1, 2019
Jennifer R. Fitzwater
Today Mercer Belanger announced the firm's name change to Fitzwater Mercer and revealed a new brand identity to accompany the name change. The change better reflects today's equity partners, Jennifer R. Fitzwater, Esq. and Jay Mercer, Esq. With Fitzwater's controlling equity stake, the firm is a women-owned business and has been certified as such by the Women's Business Enterprise National Council (WBENC) since 2017.
The 2017 WBENC certification represents the first time since the firm's founding in 1928 that it has been women-owned. Fitzwater Mercer has served Indiana as a general practice law firm for over ninety years and offers practices that include financial services; real estate law; general and civil litigation; adoption; and estate and trust, as well as other practices.
"This firm has served the state of Indiana for nearly a century, and I'm proud that Jay and I have the opportunity to position Fitzwater Mercer for another century of localized, state-wide, boutique service focused on our clients and being their go-to resource for all things Indy legal," said Managing Partner Jennifer Fitzwater.
With the new brand identity, the firm's website is now FitzwaterMercer.com; IndyLegal.com now redirects to the firm's refreshed website. Employee email addresses have been updated as well with new @FitzwaterMercer.com email addresses; existing @IndyLegal.com email addresses will forward into employee's new accounts for seamless client communication and continuity with the new brand identity. Pertinent contacts can be found on FitzwaterMercer.com, and existing institutional clients have been provided an updated firm contact matrix via a separate communication.
The new brand identity was developed by SQFT Management, a marketing and design firm focused exclusively on clients in the financial services industry. The graphic element is an abstract "F" and "M", representing the initials of the equity partners and includes the firm's date of establishment which is 1928.
About Fitzwater Mercer
Founded in 1928, Fitzwater Mercer has served the state of Indiana for nearly a century as a general practice law firm focused on financial services and real estate law; general and civil litigation; adoption; and estates and trusts. Based in Indianapolis, IN, the firm is a certified women-owned enterprise by WBENC. Learn more about the firm at FitzwaterMercer.com